No overpowering smell, which also surprised me. I have <10% white hairs but they can be a little stubborn at the temples/hair line. I've never used box color on my hair. I do very little my hair and now my scalp is peeling. The color only lasted about three weeks. Discover your next HG foundation on this list of our users absolute... More reviews, photos and discussions for Madison Reed, Color Effects Frost & Glow All In One Easy Highlighting Kit, Color Brilliance Demi-Permanent Hair Color. 2 stars because the customer service at this company is fantastic and although my hair looks terrible, it is very soft and feels amazing. After a hair disaster with a colorist who has been doing my hair for years I was a VERY warm toned brown...honestly it was auburn. I used to dye my hair often, comparing the old dyes I have used to use and even salon dye I'd say overall this one beats them all. I took the color quiz and to my surprise it was a perfect match to my natural color. it. See, Long-lasting color with beautiful multi-tones, Thick cream color: no drips, no mess, no harsh smell, Free of: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS & titanium dioxide, Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract, Color Protecting Shampoo and Conditioner (0.5 oz each). I wasn't expecting this color kit to match me so well,,,, but it does and I'm thrilled. Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Update: madison reed has so far upheld more than a few shampoos, and kept its color really nicely. Never asked for lot numbers or anything. I've started using better quality products and ingredients, which is how I started using Madison Reed hair color. Of course I suggest using color enhancing products such as overtone red conditioner or a pigmented … Yet again, I'm loving the results! The gloss costs more than the color. Not only is the color beautiful, it seems to have colored my grays even better. I may take a big break from the salon and just start doing my color myself with how easy and fun this was! I followed the instructions 100% and all it turned out horrible! I switched to permanent and decided to try Madison Reed. It also dried out my scalp and hair. This color could not be more natural looking. This is a superior product in every way. The kit is so nicely setup and smells wonderful! When you first get on Madison Reed’s website, you’ll answer a series of hair-related questions, including ones about your hair’s thickness and natural texture. It doesn't even last as long as the semi permanent hair color. Not a big deal, but my pillow cases also get it after I color. It is pretty expensive (~$30). It smelled kind of like moldy paint. The only potential draw back for this product is that the formula was not very liquid. We found the best at-home hair color brands and dyes, according to reviews from real users. After talking with the color care crew, I will be receiving the crema gloss to hopefully remove the orange but I am not optimistic. I used it the first time and followed the instructions, rinsed with cool water and then did a deep hydrating conditioner that I left on for 30 minutes. I also love their tools for application. One box. This is an awesome product! “One look at this swank new color kit, and we were ready to change our no-box stance.”. That being said, esalon could not get my color right - the brown was always too red, and I've been seeking a true neutral cool-toned brown shade. I saw Madison Reed online and decided to give it a try. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wrong. 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